Why LinkedIn Matters for Your Career

Why LinkedIn Matters

I joined LinkedIn years ago and barely touched it. It sat there, outdated, doing nothing.

When I decided I wanted to change careers, the first thing I did wasn’t apply for jobs. I updated my LinkedIn to reflect the roles I wanted, not the ones I’d already done. I highlighted the tech projects I’d worked on, not just my management experience.

That shift changed what opportunities started finding me.

And that’s when I realised something important.

LinkedIn isn’t just a place to upload your résumé.
It’s your 24/7 career marketing tool, working for you even when you’re not.

Here’s why it matters:

  • LinkedIn has 740+ million users globally

  • 85% of recruiters actively use LinkedIn to find candidates

  • A complete, optimised profile makes you up to 40x more likely to receive opportunities

  • Recruiters search by keywords. If your profile doesn’t include the right terms, you’re invisible

Most people underestimate this.

The truth about LinkedIn profiles

  • Many people leave sections blank or copy-paste their CV

  • A fully completed profile gets:

    • More profile views

    • More connection requests

    • More inbound messages from recruiters

  • Your profile keeps working even when you’re not actively job hunting

This is where opportunity starts — quietly, consistently, in the background.

Translating Your Personal Brand Into LinkedIn Language

Here’s the thing:

You’ve already done the hard work.

You’ve built clarity around:

  • Who you are

  • What you care about

  • What you bring to the table

Now we’re going to translate that into LinkedIn language, so recruiters and hiring managers can actually find you and want to connect with you.

This isn’t about being fake, polished, or salesy.

It’s about making sure the value you offer is visible to the people who need it.

LinkedIn as a Platform for Career Visibility

LinkedIn works differently from Facebook or Instagram.

It’s not about personal updates or lifestyle content.
It’s about career growth and professional visibility.

You can use LinkedIn to:

  • Share what you’re learning

  • Talk about projects or “cool stuff” you’re working on

  • Reflect on networking events you attend

  • Celebrate achievements, courses completed, or new roles

  • Share job opportunities or career milestones

  • Post about areas of expertise (for example, tools, systems, or industries you work in)

You don’t need to post all the time — just intentionally.

Why Engagement Matters (Like, Comment, Repost)

LinkedIn rewards interaction.

When you:

  • Like posts

  • Comment thoughtfully

  • Repost content with your own perspective

You increase:

  • Your visibility on the platform

  • How often does your profile appear in feeds

  • The chances of recruiters and hiring managers noticing you

You don’t need to create original content straight away.

Engaging with others is one of the simplest ways to get noticed.

You don’t need to be perfect.
You need to be visible.


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