Your Personal Brand, Explained
Learn Through Others’ Stories
You’ve learned what personal branding is and why it matters.
Now it’s time to see how others talk about it, in simple, human terms.
The videos below aren’t here to give you a “right way” to do personal branding.
They’re here to help you notice what resonates, what challenges you, and what feels true for you.
Watch with curiosity, not pressure.
Watch This Video
I loved this TED Talk for its simple, honest approach to personal branding.
Marcos Salazar cuts through the noise and explains personal brand in a practical, easy-to-understand way. He focuses on what your brand really is, where it shows up, and how to build it in a way that feels true to you, not forced or corporate.
Key Takeaways to Note:
Start with your goal – Ask yourself: "What do I want my personal brand to help me accomplish?" (A new job? A career pivot? Building a business?)
You already have a personal brand – Whether you've shaped it intentionally or not, people already have perceptions of you.
Create a brand that captures who you are – Not just who you are today, but who you'd like to become
Focus on the impact you want to make – Your brand should be about the change you want to create in the world.
It should feel good to YOU first – If your brand feels fake or uncomfortable, it won't be sustainable.
Personal branding isn’t one-size-fits-all, so I’ve shared additional video resources that I personally found helpful and have drawn from in shaping my own personal brand.
Additional Resources
This story really stayed with me.
Tai Tran’s journey shows how embracing who you are — fully — can shape a powerful personal brand. The 7-emoji exercise is a great reminder that your story doesn’t need to be perfect; it just needs to be yours.
A No-BS Take on Personal Branding
Chris Do challenges traditional ideas of personal branding and encourages you to show up authentically rather than perform a corporate version of yourself. It’s honest, direct, and thought-provoking.
I loved how Alex Cattoni explains personal branding through storytelling.
Using superhero-style origin stories (and even her dog), she makes it easier to understand how to talk about who you are, what you value, and the impact you want to have.
Once you return to the main lesson page, scroll down to begin working with Transformation Buddy.